A NeeDoh Nice Cube — the holiday's most popular sensory fidget toy that reviewers say lives up to the hype. It has a weighted ...

Built by Simon Whitelock, the "Tinker Toy" is a 48-cylinder motorcycle that has shattered the Guinness World Record.

The 2024 Lego Star Wars advent calendar is selling faster than the Millennium Falcon can do the Kessel Run. View Entire Post ...

I have an abundance, but my favorite to use, especially on election night, are my two Needoh brand stress toys. One, called ...

The Toy Association plans to honor seven innovators next year through induction to The Toy Industry Hall of Fame.

Our picks for the best new toys of 2024 include picks from standbys like LEGO and Barbie in addition to new releases from Ms.

This January, Shashibo puzzle cubes are getting a purr-fect makeover.

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors.

Both the Necker Cube and Rubin’s Vase are classic optical illusions. They confound even our best-trained brains by toggling ...

Originally intended as a teaching aid, the Rubik’s Cube became a global craze in the 1980s, The Hungarian inventor of the Rubik’s Cube on Saturday celebrated the 50th anniversary of the creation of ...

As most parents know, there are a lot of toys out there, and the really good ones are shockingly hard to find. Some toys make ...