Custom LEGO Minifigures

Lego Unveils Smart Play

Lego unveils new SMART Brick at CES 2026. Where to purchase in Kentucky

The Lego Group has unveiled new SMART Play bricks, tags, and minifigures that add interactive sound effects to creations.

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LEGO unveils new LEGO Smart Brick at CES — here’s everything you need to know

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Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

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This is what the Lego Smart Brick actually does.

Today I toyed with the Lego Smart Brick, touted as the “most significant evolution” to the Lego system in 50 years, and I came away impressed.

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Lego launches ‘biggest innovation in decades’ with electronic smart bricks

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Lego reveals NEW type of brick we’ve never seen before & promises they’ll ‘bring your creations to life’

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Lego's smart new 2x4 Smart Brick packs a custom ASIC, speaker, and synthesiser created by 'an expert team from the worlds of video gaming, computing... and more'

The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a TIE Figher set, as well as a Throne Room Duel set featuring Luke Skywalker and Darth Vader battling in front of a cackling Palpatine. Those twin lightsaber duel tags sure are going to be a whole lot of fun to play with.

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Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with preorders Jan. 9.