In an age of unvarnished content and outspoken bloggers, do customer case studies still have relevance? Yes, and here's why. I used to scoff at the case study. I viewed case studies as glossy ...

One of the most significant communications lessons I’ve learned working at a business-to-business (B2B) software company is that our customers are a lot more interesting than we are. It’s the truth.

An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies. Are you familiar with "progressive ...

Part of the marketing playbook for value-based selling is the use of customer case studies to provide references and proof of value for a product, service, or software solution. This is what customer ...

When you get right down to it, there are only a few compelling stories that sell products and services. While aspiration, empathy, desire, brand loyalty, price and delivery performance are all ...

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