Customer-obsessed companies, defined as those that consistently put customers at the center of their leadership, strategy, and operations, outperform peers in profit growth (33 percent higher), ...

It’s not all that difficult to find a spark for innovation, but it is nearly impossible to sustain it successfully. The few organizations that do share a singular factor: customer obsession. The term ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today opened the call for nominations for its 2025 Customer-Obsessed Enterprise Awards. Open to organizations headquartered in Asia Pacific, ...

A 21-year-old college senior and his roommate started a business that stored students’ belongings over the summer. They rented a warehouse and hired a local trucking company to pick up items at the ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- Forrester (Nasdaq: FORR) today announces its global Customer Obsession Awards for two categories: Customer-Obsessed Enterprise and Customer-Obsessed Leadership.

Customer obsession is heralded as a virtue in business. From Jack Bogle, who was passionate about democratizing investing for Vanguard Group account holders, to Jeff Bezos, who signaled a “relentless” ...

Companies today need to be customer-obsessed, speakers at Forrester Research's CX North America virtual conference today stressed. And while"customer obsession is bigger than you, it can't be done ...

A company focused on transactional selling will find it difficult to reach great heights, especially B2Bs. A key driver for outperforming B2Bs is that they are more aggressive in “making adaptations ...

Opinions expressed by Entrepreneur contributors are their own. Morton’s, a well-known American steakhouse chain, delivered a steak to a customer timed to when his plane landed at an airport after he ...

As attendees re-entered the Austin Convention Center for a new day of Forrester’s annual B2B Summit, there was notable excitement in the air as more than 2,000 marketers prepared for another day ...

Customer obsession is heralded as a virtue in business. From Jack Bogle, who was passionate about democratizing investing for Vanguard Group account holders, to Jeff Bezos, who signaled a “relentless” ...