Advertisers are reporting week long delays for Demand Gen ads stuck in review, a known issue Google says it is actively ...

Google is enhancing Demand Gen with commerce data and view-through optimization to drive faster conversions on YouTube.

Google Ads Demand Gen campaigns are facing review delays of more than a week, far longer than usual approval times. The problem, confirmed by Google's Ads Liaison, affects only Demand Gen image ads, ...

Platform reporting can mislead. Use controlled experiments to validate whether your Demand Gen creative is driving real ...

In the announcement, Google cited Fospha’s Demand Gen and YouTube Playbook, a third-party vendor report. Fospha attributes an ...

Most demand gen campaigns don’t fail because of bad leads; they fail because of what happens next. When someone downloads ...

Demand generation has never been noisier—or more misunderstood. In this session, Stephanie Ristow walks through a clear, actionable framework for building demand gen programs that move beyond ...