‪McBride Sr.’s roots in the haircare industry go back to 1973 when he co-invented Sta-Sof-Fro, the very first product designed and marketed to moisturize and soften the Afro. Before Sta-Sof-Fro hit ...

As an online retailer of women’s hair care products that only sells its merchandise physically through third-party retailers such as salons, Design Essentials needs a distinctive e-Commerce presence ...

My social life may not be flourishing during quarantine, but my hair sure is. The extra time at home has allowed me to really pay attention to haircare regimen. It also gives me a chance to try ...

We might earn a commission if you make a purchase through one of the links. The McClatchy Commerce Content team, which is independent from our newsroom, oversees this content. I don’t straighten my ...

Wearing an afro has long been a symbol of resistance—presented on the likes of Angela Davis, the Black Panther Party, and Diana Ross. But, there was something missing. “The natural hair movement was a ...

It’s no secret that Design Essentials is one of the most coveted hair care brands on the market. The brand is praised by hair aficionados and stylist alike for creating nourishing formulas that work ...