This demands an evolution of the human role. In a deterministic world, we hired armies of junior employees to do rote ...

Free Photo Think back to ancient leaders who looked to the stars or the flight patterns of birds just to predict the future.

Which is better – deterministic data or probabilistic data? It’s a trick question because the answer is “both.” Even Google – whose first-party cross-device logged in user base likely trumps anything ...

Retrieval Augmented Generation (RAG) strategies As companies rush AI into production, executives face a basic constraint: you ...

This article is sponsored by Eyeota. The United States stands alone when it comes to its insistence on a predominantly deterministic approach to data-driven marketing. Because of that, the ongoing ...

Cross-device tracking is the latest Holy Grail of digital advertising. At stake is the marketer’s ability to recognize the same consumer when he or she interacts with a brand, whether that interaction ...

The basic problem of a theory of truth approximation is defining when a theory is “close to the truth” about some relevant domain. Existing accounts of truthlikeness or verisimilitude address this ...