“While Diet Coke is supposed to be a diet version ... So, instead, brands like Coca-Cola and Pepsi have gone all in on “zero sugar” for a more modern, neutral appeal. Coca-Cola’s marketing ...

Coke Zero vs. Pepsi Zero: Both sodas want your drink dollars. I remember the original Pepsi Challenge, back in 1975, when Pepsi shook the soft-drink world to its fizzy, caramel-colored core by ...

Some analysts believe that Pepsi has a shot at surpassing Coca-Cola soon, but not by selling more soda. Pepsi also has a broad lineup of snack brands like Doritos, Cheetos, and Lay's Potato Chips.

Madison Square Garden Sports Corp. (NYSE: MSGS) ("MSG Sports") and Sphere Entertainment Co. (NYSE: SPHR) (together, the "MSG ...

Dr Pepper and Pepsi both had 8.3%, with Dr Pepper technically ahead. After that came other brands owned by Coca-Cola: Sprite came in at 8.1% and Diet Coke at 7.8%.” The article assessed that ...

Blind tests revealed a preference for Pepsi's sweeter formula, pressuring Coca-Cola to reformulate its recipe into "New Coke" in 1985—a move widely criticized and later reversed.