Staying abreast of the effectiveness of marketing channels, as well as evolving consumer trends and preferences is crucial for today’s direct mail providers. It can be challenging even under ideal ...

PERSONALIZED POSTAGE: While the usage of digital mail dwarfs traditional postage in terms of raw numbers, direct mail is vitally important to millions of people across the country. February 8, 2016 ...

Some marketing efforts focus on Internet sales, but spam-deleting applications are making it tougher to reach potential customers through e-mail. In the early 2000s, with the booming growth of the ...

In a digital age where inboxes are inundated and digital ad channels are oversaturated, old school marketing tactics such as direct mail are becoming a bigger focus for integrated campaigns at all ...

This article was originally published by Dawn Burke, Marketing Manager, at Suttle-Straus in Waunakee, Wis., on the Suttle-Straus blog. There are many ways to send direct mail pieces — from flat ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

Since I started my marketing career in direct mail, I have a soft spot in my heart for it. And, I believe there is still a place for it among the digital channels that are pervasive today. With more ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

Direct mail advertisements have several uses, and well-planned and targeted direct mail campaigns can increase brand recognition and solicit sales. Though there are a few drawbacks to be considered ...