As the number of deaths from anthrax-contaminated mail rose last week, many charities scrambled to change the appearance of their direct-mail fund-raising appeals to reassure donors that the materials ...

Direct mail may generate the highest response rates of all direct marketing vehicles, but email posts the highest return on investment, according to the Direct Marketing Association’s annual response ...

A comprehensive new study makes the case that, in an era of increasing fragmentation and rapidly developing technology, mail ...