In what some in the advertising industry are saying is an unusual bit of redemption in the unforgiving world of advertising, the Kmart division of Sears Holdings Corp. awarded its advertising business ...

The Irvine office of advertising agency Draftfcb has added another key hire for its creative team, which has been reworked over the past month. Michael Bryce joined the office as executive creative ...

(Crain's) — In a big blow, Chicago ad agency DraftFCB has lost its $65-million-revenue global account with S. C. Johnson & Son Inc., which is splitting the work between rivals Ogilvy & Mather and ...

Patrick J. Moorhead, one of the most vocal proponents of smart mobile marketing, this week begins work as the new mobile chief for Draftfcb, an ad agency with clients such as Kraft Foods, Boeing, ...

You don't need to be an ad business insider to understand why consumer-product maker S.C. Johnson has threatened to yank its entire global business from ad agency DraftFCB. It's not about the quality ...

Madison Avenue is known for its creative prowess and ability to whip up powerful, actionable ideas from little nuggets of data or insights. (Hence all time favorites like Apple’s “1984″ Macintosh ...

MoneyGram International has launched a major global campaign spanning TV, print, radio, out-of-home, retail, point of sale, website development and employee communication under agency of record ...

The Irvine office of advertising agency Draftfcb will add Eric Springer as executive vice president and chief creative officer, effective Jan. 2. Springer is a 20-year industry veteran and most ...

Draftfcb Healthcare also helped launch Centocor’s Stelara, a psoriasis drug, in late 2009. In terms of account wins, Bill Young, EVP, chief administrative officer, said new wins in oncology and ...

DraftFCB has set new management and restructured account services following the June merger of Draft and ad agency Foote, Cone & Belding. The combined agency adds three layers of management: operating ...

From math teacher at the US Military Academy in West Point more than 20 years ago to his new role as Chief Strategics Analytics Officer of agency DraftFCB, Ken Beatty has sampled a unique set of ...

DraftFCB Worldwide has acquired London ad agency, Inferno, in a bid to boost its presence in the U.K. market. The new agency will be called Inferno DraftFCB, and will be led by Frazer Gibney, founding ...