Bill Hanstock is a writer, author and Emmy Award-winning producer. He began writing for SB Nation in 2011. Even if you don’t like sports, there are many sports logos with which you may be familiar.

BMW. Puma. Red Bull. Lego. These brands are so ubiquitous, there’s a good chance you see their logos every single week. But would you be able to draw them from memory? Adler, a British company that ...

Bill Hanstock is a writer, author and Emmy Award-winning producer. He began writing for SB Nation in 2011. Even if you don’t like sports, there are many sports logos with which you may be familiar.

A new study shows that people are awful at drawing the Apple logo. Guess exposure to branding isn’t everything. Does bombarding people with your logo actually make it memorable? Apparently not.

Apple has one of the most iconic logos in pop culture. Go into any coffee shop and you’ll be assaulted by an array of glowing MacBook lids and shiny iPhone screens, but it turns out that drawing the ...

Apple’s logo is a masterpiece of form. It’s a refined, elegant shape that represents the computer brand without the need for words, and represents an expectation of quality. But, according to a UCLA ...