If it feels like every drink in the grocery aisle is promising to hydrate better than the last, you’re not wrong. Between electrolyte powders, seltzers with vitamins, and zero-sugar sports drinks, ...

Upstart sports drink brand BodyArmor has reached an agreement to become the official sports drink of the NCAA championships, replacing Powerade, the company announced Wednesday. During the NCAA events ...

Kobe Bryant’s smart investment just got even smarter. According to the Sports Business Journal, the NCAA is ditching Powerade as its official sports drink and going with BodyArmor, a sports drink that ...

This easy drink mixture is packed with hydrating electrolytes and no-added sugars. In this video, Jess shows you how to make ...

ATLANTA — The Coca-Cola Co. is expanding its Powerade product line for the first time in 13 years with two new zero-sugar innovations “to meet the fast-changing needs of sport drink consumers,” the ...

NEW YORK -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been ...

Coca-Cola is adding two new zero-sugar products to its Powerade roster, the first additions to its sports drink category in more than a decade. Coca-Cola (KO) said Thursday it was adding two new ...

Cavaliers' water boy was caught on tape pouring Gatorade brand sports drink into a Powerade branded bottle—a battle won in Gatorade's favor in the sports drink war. The two brands have been at war ...

Ja Morant's marketing profile continues to reach new heights. Powerade sports drink is relaunching its brand and making Morant its first athlete partnership in more than five years, with a historical ...

May 4, 2014 (NEW YORK) -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable ...