How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

Last week, FEI marketing whiz Marka told savvy salesperson Zoot about the advantages of a Customer Loyalty Program. This week, Marka shows Zoot how to calculate how effective FEI’s loyalty program is.

Loyal customers are invaluable to any business. Implementing a customer loyalty program can be a fantastic strategy to enhance customer retention and drive recurring revenue. In many instances, such ...

Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. Loyalty programs significantly enhance your company ...

High-performing c-store retailers can see up to an 85% retention rate in their loyalty programs. “The first step toward a more effective loyalty strategy is to evaluate your current program's ...

Brands and retailers have long relied on search to increase their visibility and drive customer engagement. One of the most effective ways they can do this is to focus on cultivating customer loyalty.

Around the holiday season, the top global brands strive to use marketing to evoke emotions, promote sharing and create unforgettable moments. They look for ways to differentiate themselves from their ...

Convenience retailers can drive margins and long-term value through personalization, artificial intelligence and gamification. In this way, personalization is becoming a loyalty differentiator in the ...