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‘Elf on the Shelf’ co-founders respond to parents who think tradition is ‘stressful’
We’re talking about the popular “Elf on the Shelf” tradition — and some parents are growing tired of it. “It’s a pain in the butt,” one single mother, Beryl Goldblatt, said of her ...
The Toy Book10d
Calling All Believers: The Lumistella Company’s Santaverse Celebrates 20 Years of The Elf on the Shelf
The Lumistella Co. is unveiling a special edition Elf on the Shelf for the icon's 20th anniversary. | Source: The Lumistella ...
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What To Do If Your Elf On The Shelf Is Touched
Can you touch your Elf on the Shelf? If your shelf has ever hosted an elf, your children likely already know the cardinal rule: No touching. But, accidents happen. In the event that a human hand ...
The Toy Book12d
The Lumistella Company Celebrates 20 Years of Elf on the Shelf
Hosting its celebration at The Lumistella Company’s booth at Javits Center, fans can see the flex-and-bend posable South Elf, ...