Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

Email is alive and well. Email marketing remains one of the most effective tools for any company to reach engaged customers – but so long as you do it well. That’s why we have no shortage of email ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

Opinions expressed by Entrepreneur contributors are their own. If you plan to invest more in email marketing this year, you’re on the right track. Email remains one of the most effective channels for ...

Many retailers find themselves in the midst of urgent business situations facing the various phases of COVID-19 recovery. Now’s a time where they need to create personalized digital touch points in ...

Michael Linthorst (1976) is an internet entrepreneur and CEO of Copernica Marketing Software. As with all things in life, in email marketing there are a lot of things you can learn from the mistakes ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...