Individuals thinking about how to become more persuasive at work can use strategies shown to increase the acceptance of new ideas. Many people think logic and data are the top tools to persuade others ...

If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

Behavioral expert Chase Hughes told "The Diary of a CEO" podcast why self-persuasion is an effective strategy for changing people’s minds.

When you persuade someone in your writing, your aim is to get them to agree with your point of view. Watch this video where teacher Mr Smith explores persuasive writing and gives you some examples of ...

PERSUASION is the name of the big game in organizations. Safety professionals' effectiveness can ultimately depend on their ability to persuade others. This can encompass influencing senior management ...

Adverbs were invented to serve other words and phrases, like Robin to Batman, literary sidekick to superhero, offering color and commentary about verbs and adjectives. They come in at least five ...

Welcome to your column on public speaking. Last week, we started the discussion on persuasive speech. We defined persuasion as “the art of gaining fair and favourable consideration for our points of ...

Zakary Tormala, associate professor of marketing at Stanford’s Graduate School of Business. Featured Guest: Zakary Tormala, associate professor of marketing at Stanford’s Graduate School of Business.

Why is it that once you learn something incorrectly (say, 7 × 9 = 65), it seems you never can correct your recall? —J. Kruger, Cherry Hill, N.J. If you're enjoying this article, consider supporting ...