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Designer logos once defined luxury fashion. From monogram bags to boldly branded belts, visible logos were a quick way to signal status and belonging. Today, a noticeable shift is taking place.
It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...
How do you modernise the logo design for an institution that's all about the distant past? You might be tempted to go for minimalist abstraction and bold colours, but the Associat ...