If you’re reading this, I’m 99.99 percent sure you’re not Vin Diesel—who has a thriving Facebook page. For 99 percent of actors—(I’m including celebrities)—you may be better served leveraging ...

Wrestling fans have come a long way in the past 20 years. What was once regarded as a sport and fat, smelly, ignorant rednecks is now a family entertainment product that people of all ages and ...

Fan insight is the Holy Grail of fan experience. Sports and entertainment organizations invest a lot of time and resources to better understand who their fans are, what they like and don’t like. Data ...

This weeks JackpotCity Hitting the JackpOTT Fan Profile is SensChirp! Get to know Dave as he talks through some of his all-time favourite Sens memories, and his must-have snacks while watching a Sens ...

Get to know Margaret O'Toole as she is this week's JackpotCity Hitting the JackpOTT Fan Profile! Margaret tells us all about growing up in a big hockey family, shares some great memories, and talks ...

As the second in our new fan profile feature, we interviewed the delightful Ravenclaw Jennifer Sanders (She/Her). Jennifer’s Instagram channel is a celebration of being a fan, and there’s nothing we ...

Sports and entertainment organizations collect tremendous amounts of data on the fan experience, such as attendance, ticketing, merchandise, etc. These data troves can provide invaluable opportunities ...