Ford Motor Co. is planning to launch five new models priced under $40,000 by the end of the decade in a gambit to offer more affordable vehicles as the average cost of new cars tops $50,000 in the US.

Blue Oval's answer to new-car affordability includes trucks, SUVs, EVs and hybrids ...

Unlocking the division's value is a key part of the company's goal of achieving an 8% adjusted operating margin by 2029.

Ford is promising to introduce more affordable vehicles over the next few years, including five priced under $40,000. Ford ...

After Ford ended production of the Escape compact crossover and its upscale version, the Lincoln Corsair, at Louisville ...

Confused by Ford’s SUV lineup? We rank every 2026 Ford SUV from smallest to largest, breaking down MSRP, space, and ...

All-new UEV platform on track for 2027; Ford expects $1 billion tariff hit in 2026.

Ford will unveil several models priced under $40,000 by 2030 and one of them should be the $30,000 pickup truck that will sit ...

Ford has an extremely large lineup of vehicles. Thanks to this, its larger and sturdier F-Series has helped keep the company's overall resale value estimates quite high. But if you look more closely ...