When you first start writing scripts, modularity, reusability, and best practices may not be top of mind. As your scripts become more complex, however, creating reusable elements becomes essential. By ...

Looks like Google is trying to assure placement within the browser one step at a time. The latest update of the Google toolbar includes “browse by keyword,” meaing if I type in “how do I kill this ...

With the approaching consolidation of the Keyword Tool and the Traffic Estimator into the Keyword Planner, SEO and PPC professionals should become familiar with this new product. Here's a comparison ...

If you’ve used ChatGPT for any period of time for tasks like creating content for SEO, you’ve likely noticed a few things: All of these things are true when using ChatGPT for keyword research. To help ...

In the last lesson we started learning how to forge our own PowerShell tools. I started with a simple need, calculate the median and range for a set of numbers. Now that we know how to do it from the ...

In the good old days, “exact” meant exact. Then things got fuzzier. Now they’re about to get downright blurry. On Friday afternoon, Google announced another change to the way exact match targeting ...