Gamification is one of the hottest marketing trends of 2011 – and it’s not just all about Farmville and Angry Birds. Read on to discover why now is the time for B2B marketers to get serious about play ...

Unlike gamification, where game elements are incorporated into real-world activities, the idea of serious games is to use entire games directly to solve serious problems. The most famous example is ...

Serious games are digital simulations designed not merely for entertainment but to achieve practical objectives in education, training, health promotion, and public policy. By integrating game ...