According to members of Gen Z, celebrity skincare brands, short Ugg slippers, and Apple iPhones are currently status symbols ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen Z editors. Expect a download on the upcoming class of ...

Let’s be honest, we’re all a little tired of clothes that fall apart after one wash. It feels like Gen Z has collectively ...

Gen Z men are rewriting the fashion rulebook and by 2026, those rules may barely exist. For this generation, style is no longer about approval, polish.

Well, none of them are going to have to change. The viral snap of a gaggle of nearly identically dressed Gen Z women huddling on an Alabama street corner may have raised eyebrows among more seasoned ...

Rama Duwaji kicked off the first day of 2026 not at a flashy New Year’s party in the corners of a swanky Manhattan loft, but ...

A 25-year-old shopping editor shared the 14 best holiday gifts for Gen Z. Snag impressive presents from Coach, Ugg, Aritzia, Damson Madder, Rhode, Jenny Bird, and more, starting at just $18.

Explore how Gen Z is shaping 2026 with a focus on authenticity, activism, and a fresh approach to relationships, mental ...