Stanford professor Bob Sutton is a chivalrous guy. Every so often he takes up his lance to defend the honor of one defamed. The name of the slandered is “brainstorming.” Sutton’s long-running defense ...

According to research, in group brainstorming, people have a tendency to forget their own ideas, before they can even voice them. Moreover, their thoughts get derailed as more dominating voices ...

(By Randy Lane) Group brainstorming has long been a staple for radio shows, podcasts, sales teams, and marketing teams to generate innovative ideas. Major corporations the world over use it to create ...

At Digital River, ideas are everything. So every Friday morning, at 8 a.m. sharp, CEO Joel Ronning calls his “entrepreneurs council” to order. For the next hour or so, about 45 senior employees of the ...

When people, groups, or organizations are looking for a fresh perspective on a project, they often turn to a brainstorming exercise to get those juices flowing. An upcoming study from Applied ...

Over dinner a couple months ago, one of my friends said he needed some help coming up with a name for a new website. He told me a bit about the site and asked if I could help think of something over ...

From the classroom to the office, brainstorming has become a familiar practice as a way to generate innovative and creative ideas. Which is great – except it doesn’t work, according to a new study.

If you work in an office, your boss has probably forced you into a brainstorming session or two (or 12). Brainstorming, after all, is supposedly a killer way to come up with ideas, and businesses want ...

The typical business brainstorming session consists of a bunch of people thrown together in a room and exhorted to "Think outside the box!" and "Rule nothing out!" Why this remains standard procedure ...