Now, Royal Caribbean Group is making a move that finally addresses that frustration—and it’s a bigger change than it might ...

Hotel loyalty is getting more competitive and more creative at the same time. Big brands are... The post What Hotel Chains Are Doing to Win Guest Loyalty in 2026 appeared first on The Daily Dive.

Royal Caribbean Group has introduced Points Choice, allowing loyal guests to earn points across its three brands. The group ...

Royal Caribbean Group has announced the introduction of Points Choice, part of a new program designed to give loyal guests ...

The battle for loyalty is heating up, as major chains roll out new partnerships and membership perks. Meanwhile, smaller ...

Royal Caribbean Cruises Ltd. (RCL) is leaning into its loyalty program strategy as a key lever to deepen guest engagement and drive incremental revenues. With cruising demand staying strong into 2025, ...

Hotel loyalty programs are upping their game. Shifting away from simply earning points, these programs are now focused on crafting seamless, personalized experiences that feel effortless and tailored ...

Fuego Tortilla Grill, the fast casual concept inspired by Mexican flavors and the generous spirit of Texas, is firing up its range of rewards with the launch of a brand-new loyalty program and website ...

Oasis Hotels & Resorts’ comprehensive ORewards loyalty program offers travel advisors a compelling selling point for repeat bookings. The three-tier membership structure—Silver, Gold and ...

Consumers will continue prioritizing personalized experiences, while measuring value by those experiences vs. price.

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...