When a company wants to update its branding, it usually looks to traditional branding considerations such as its logo, its use of typography, its color palette, and possibly even whether it needs a ...

Part of the marketing playbook for value-based selling is the use of customer case studies to provide references and proof of value for a product, service, or software solution. This is what customer ...

One of the most significant communications lessons I’ve learned working at a business-to-business (B2B) software company is that our customers are a lot more interesting than we are. It’s the truth.