LOS ANGELES (AP) — Once upon a time, the Super Bowl halftime show belonged to marching bands and pageantry. But these days, it belongs to global pop stars, cinematic production and moments that ripple ...

The Super Bowl halftime show was once a little-discussed platform for local marching bands, but, today, it is arguably the most coveted performing slot in the entire U.S. music industry. Craving ...

The Super Bowl Halftime Show has evolved from marching bands and simple performances into one of the most watched spectacles in the world. It is no longer just a musical interlude, it is a defining ...

Super Bowl LX was a complete dud of a game and yet remains an intense topic of discussion. The contest between the overwhelmingly dominant Seattle Seahawks and the unrecognizably weak New England ...

Yes, the TV audience for the Super Bowl halftime show dropped from last year (133.5 million) to this year (128.2 million). But that’s only part of the story. The selection of global superstar Bad ...

Roc Nation said this week that Bad Bunny’s Super Bowl halftime show set a global viewership record of 4.157 billion. Roc Nation said that viewership was spread across U.S. and international broadcasts ...

Puerto Rican superstar Bad Bunny headlined the Apple Music Super Bowl LX Halftime Show on Sunday in Santa Clara, California. The 31-year-old artist delivered a visually stunning, career-spanning ...

Jay-Z was shown on the Levi's Stadium video screen, but Beyoncé has yet to be seen. Two years ago, The singer made a surprise album announcement at Super Bowl 58 in a Verizon ad after halftime in 2024 ...