The chain is pitching a pair of novelty goggles as the perfect way to watch all of the games at once and will support the effort via Snapchat.

Want to see every March Madness game on Buffalo Wild Wings 60 TV screens at once and you don't care how you look doing it?

What part of Mr. Shaw’s unique knowledge base do you think is likely to interest Buffalo’s home cooks and diners? SG: Hank’s books and techniques are very approachable for all skill levels.