Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. Branding is the most important part of your marketing strategy, ...

You know you need “marketing,” but your runway says you can’t afford experiments that take six months to maybe work. You’ve ...

Co-branding with another organization can be a powerful way to expand your reach — either to new geographic markets or to new audience segments. The power is in leveraging the brand equity of your ...

Today’s evolving digital landscape can have a significant impact on corporate budgets — and marketers are continually expected to do more with less. As a result, demonstrating ROI and maximizing ...

Opinions expressed by Entrepreneur contributors are their own. Your business’ marketing strategy has the potential to boost sales and thrust you into the limelight. However, if your strategy is not ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

Discover an effective, structured approach to implementing 1:Many Account-Based Marketing (ABM) with our proven model. Designed for straightforward adoption by marketing teams, this six-stage process ...

Before you begin your job search you need to develop a personal marketing strategy. A what? A personal marketing strategy is a game plan for your job search campaign much like one a corporation would ...

Without marketing, no one will know your business exists –and if customers don’t know you’re there, you won’t make any sales. When your marketing efforts are working, however, and customers are ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

What a loaded statement that can be. Many B2B business owners don’t realize the significance of having a well-thought-out, professional, creative and memorable logo. After all, what is a company’s ...