IBM has proudly introduced a new, rainbow take on its logo in a sign of its continued support for the LGBTQ community. “Today, I am proud to introduce a new symbol that will represent IBM’s ongoing ...

The logo will be used in conjunction with diversity-focused IBM programs and initiatives, BM’s Chief Diversity Officer Lindsay-Rae McIntyre said in a news release Friday. She said the new symbol is a ...

It's been a particularly frightening month for those in the LGBTQ community, so even small symbols of solidarity matter. On Friday, IBM announced that they would be rolling out a new logo emblematic ...

IBM, one of the big tech companies that spoke out against North Carolina’s controversial HB2, is stepping up its support for diversity with a new rainbow logo. Lindsay-Rae McIntyre, Chief Diversity ...

A logo is meant to be a brand’s most enduring symbol, a graphic totem that distills a company’s essence down into a single graphical mark that is beautiful, flexible, and memorable. Crafting such a ...