Executing a sales strategy involves implementing processes and methodologies that guide sales efforts. This starts with defining clear sales processes that outline steps from initial customer contact ...

The merits of strategy are not in form but in execution. Strategies remain incomplete until handed off and executed—often to people uninvolved in the planning process. These individuals are crucial ...

A unified data strategy is incredibly important for midsize and large companies, especially those seeking to improve their marketing efficiency, data quality, and customer journey. However, many ...

Strategy is one of the most commonly misunderstood words in business. It is often given grandiose definitions, but simply put, strategy is future competitive advantage. In other words, it's a plan to ...

Turbulent times create disruption, but they’re also rich in opportunity. As we enter a working world different from anything we’ve seen before, now more than ever, we need outstanding strategy ...