Influencer Marketing is an industry in transition. Influencer Marketing is at an inflection point. Brands are doubling down on spend and scale, with some even spending up to 50% of their marketing ...

Influencer marketing is playing an increasingly critical role for brands aiming to boost their visibility and connect with their target audience. Given its undeniable impact over the years, it's hard ...

Scroll through a TikTok feed, and you’ll eventually come across someone—usually incredibly photogenic, with perfect teeth and flawless skin—extolling the virtues of some product or another, or a ...

Influencer marketing is everywhere these days. According to McKinsey, “the influencer marketing economy was valued at $21.1 billion” in 2023. From beauty brands to restaurants, many companies are ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

In 2025, over 50 per cent of brands plan to increase budget spend on creators, according to a study by LTK and Northwestern University. How should they allocate their inflated influencer marketing ...

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Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a multi-million-dollar expansion, cementing its position at the forefront of digital ...

In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...