Millennials frequently use Instagram for social media experiences with brands. Learn how to use Instagram to engage this demo ...

In a recent statement Instagram head Adam Mosseri declared that the platform would not be pursuing long-form video content. This decision stands in stark contrast to competitor TikTok's recent moves ...

Instagram now has more than 700 million users—200 million of whom engage with videos every day via Instagram Stories. For video publishers that means there's a good chance your audience is active on ...

Karan Sharma is a digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto. Instagram has evolved from just a photo-sharing app into a powerful business ...

In today’s fast-paced digital world, maintaining a consistent and engaging Instagram presence is essential for brands, creators, and businesses. But posting in real-time every day can be ...

A social media content strategy is like a map and a guidebook rolled into one. It’s an essential document that tells you how to get from point A to point B to ensure a return on investment (ROI) from ...

Do you have a framework in place for your content strategy? In other words, do you have your plan mapped out from A to Z? Have you answered all the most important questions necessary to building your ...

Does your brand have a strategy behind its content marketing? It should. Planning is integral to achieving that ever-elusive return on investment (ROI). Even if you’re not a natural planner, you’ll ...