Forbes contributors publish independent expert analyses and insights. Ollie Barder covers Japanese pop-culture and gaming from Tokyo. Outside of Japan, this was initially less of an issue but the ...

Back in the ’80s there were some Transformers toys you could buy anywhere, and then there were some that seemingly only existed as rumors, spotted by a friend’s cousin’s neighbor at a distant ...

Forbes contributors publish independent expert analyses and insights. Ollie Barder covers Japanese pop-culture and gaming from Tokyo. Naturally, the rights weren’t properly worked out and the version ...

Hasbro is bringing back one of the most beloved versions of Optimus Prime from the early 2000s with a new Legacy Evolution Commander Class Armada Universe Optimus Prime reissue. The figure is ...

In 1984, Hasbro launched the Transformers on an unsuspecting public, resulting in a multimedia phenomenon which still thrives today. At the franchise’s heart was a toy with a simple idea behind it: ...

Though his name is associated with several aerial Autobots in the Transformers franchise, Jetfire is mainly defined by two incarnations in particular. One of these variants hails from a 2000s era ...

The Transformers 2 news just doesn't stop! In addition to the announcement of the official title, Transformers 2: Revenge of the Fallen, we've got a few new spoiler filled details to share with those ...

IIIF provides researchers rich metadata and media viewing options for comparison of works across cultural heritage collections. Visit the IIIF page to learn more. Plastic Jetfire toy with black nose, ...

Toy Fair is just around the corner, but Hasbro has an early surprise for Transformers fans in this exclusive first look at four new figures from the Transformers Generations War For Cybertron line.