Don't mistake a goal for a KPI. Learn the difference and set yourself up for success by determining your KPIs and goals correctly. The nomenclature of digital marketing can be confusing. Even seasoned ...

A key performance indicator (KPI) is a measurable value that demonstrates how effectively a company, department or individual is achieving key business objectives. KPIs are tracked to evaluate success ...

All businesses, from startup coffee roasters to billion-dollar e-commerce companies, are vested in tracking their progress, figuring out what works and fixing what doesn’t. That’s where Key ...

Managing retail supply chains is complicated, heads-down work. Supply chain teams are often expected to meet ambitious KPI targets that are critical to the health of the entire business. So why should ...

If you follow me on Twitter, you know I am a harsh critic of those New York Jets and an unsolicited commentator on all things Real Housewives. But you may have also realized I am a tireless fighter ...

Collecting and analyzing data promotes better decisions and helps you be proactive in identifying, nurturing, or reversing trends. Although more data is typically considered better, a glut of data can ...

Continuous digital connection has fundamentally transformed the entire customer relationship lifecycle, from sales and marketing through to customer service and renewal. In place of the sporadic sales ...

To ensure they are successfully driving operations toward meeting their company’s strategic goals, all business leaders need to look carefully at a variety of key performance indicators. While the ...