Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you ...

Ginny Marvin, Google’s Ads Liaison, is clarifying how keyword match types interact with AI Overviews (AIO) and AI Mode ad placements — addressing ongoing confusion among advertisers testing AI Max and ...

With Google Ads releasing AI Max globally back in September, more and more advertisers are trying it out. While some of the early data can show it underperforms, some are seeing success by using it ...

The decline of keyword targeting signals a major shift in PPC, with AI prioritizing intent, automation, and data signals over ...

Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are searching for. You might think you’ve mastered the Google Ads search terms ...

Google can not show ads in AI Overviews with the exact match type. This is a change from back in May, where Google said otherwise. Ginny Marvin, the Google Ads Liaison, wrote on X, "We have since ...

Google Ads will aggregate misspelled queries in search term reports. Negative keywords will automatically block misspellings. New brand inclusion and exclusion features offer more control over ...

“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from Google elicited such a positive reaction from the PPC community. Last ...

PPC campaigns live and die by the data that supports them. While it’s true that PPC campaigns need to be targeted towards transactional users, it can be hard to know which keyword concepts will be ...

As marketers, we have to be aware of shifts in consumer behavior and technological advancements. The reason is simple: Businesses that continuously refine their approaches, especially in online ...