Reddit has become more mainstream -- emerging from the dark corners of the internet to become a space where users can speak freely, within reason, and engage with one another in an instructive sort of ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Familiarity breeds use -- especially when it comes to technology. Apple did it through hardware; Microsoft, software. Search marketers who are familiar with keyword contextual targeting on the Google ...

Reddit is enhancing its advertising platform with new keyword targeting capabilities, aiming to improve ad relevance and performance for advertisers. The big picture. Reddit is leveraging its ...

Earlier today, Twitter announced that it will allow advertisers to target their promoted content based on the keywords in a tweet. I had a brief conversation with Senior Director of Revenue Products ...

Twitter's announcement today that it will let advertisers target pitches based on words people type in tweets has marketing types in a tizzy over the potential for another ad venue as effective as ...

Microsoft's new search advertising solution for retailers can improve campaign performance with category-based targeting and boosted bids. Microsoft's new category-based targeting solution combines ...

Twitter just announced a new feature that it calls “broad match for keyword targeting.” Supposedly, this will allow advertisers running keyword-targeted campaigns to reach users who are using synonyms ...

Twitter has finally crossed the rubicon and will allow advertisers to target ads to you based on the words that you tweet. specifically, the feature is called ‘keyword targeting in timelines‘, and its ...

Twitter said today that it has added the ability for advertisers to target ads at people based on keywords from those users' recent tweets. In a blog post this morning, Twitter characterized the new ...

The last couple weeks have been big for Twitter, with the launch of two new and potentially game-changing developments: an integrated music offering and keyword ad targeting. Twitter Music is pretty ...