The novelty candy items will include gummies, a book of candy, and candy canes. Hilco is expanding its licensing agreement with Kraft Foods to develop Kool-Aid branded candy. The new partnership will ...

Hilco is offering three types of novelty candy items for the season. Hilco is offering several Kool-Aid brand novelty candy items for the 2020 holiday season, including Story Books, Candy Canes and ...

Remember the old Kool-Aid commercials with Kool-Aid Man, where he’d heroically bust through the walls of any building at the mere mention of thirsty children? Well, brace yourselves, because now he’s ...

The Kool-Aid jammers mystery flavor has finally been announced, and some of the internet's initial guesses were pretty spot on. Kool-Aid posted on Twitter about the mystery flavor, and turns out it ...