The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

The centerpiece of LEGO's latest offering is the 2x4 smart brick, embedded with intricate code and sensors. This brick can be reused across different sets and characters, providing immense versatility ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.