Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Lego Group built itself into one of the largest toy ...

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Lego is finally on its way to making its iconic toy bricks more sustainable. The toymaker unveiled this week a prototype brick made entirely of recycled plastic — but it's not yet available in stores.

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...

A presentation during the LEGO SMART Play launch event at Mandalay Bay Convention Center on Jan. 05, 2026 in Las Vegas, Nevada. David Becker/Getty Images for The LEGO Group LEGO just made its most ...

One of the most unexpected announcements at CES 2026 is arguably the biggest change Lego has made to its bricks in decades. Adding a whole new dimension to creative play, Lego’s so-called Smart Bricks ...

Lego says it is on track to achieve its goal of replacing the oil in its bricks entirely with renewable plastics by 2032, after inking deals with major producers that can provide fossil-free materials ...

Warning: This graphic requires JavaScript. Please enable JavaScript for the best experience. Since modern Lego bricks debuted in 1958, their color scheme has ...

Lego has abandoned plans to make its famous bricks from recycled plastic bottles, saying that the manufacturing process would be more polluting than the current production of oil-based bricks. Lego ...