Lego responds to criticism of Smart Bricks: Staying true to our core promise

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...
Decrypt

Lego Debuts 'Smart Brick' at CES, Bringing Light, Sound and Silicon Into the Classic 2x4

Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star ...
NewsBytes

LEGO launches 'smart bricks' that add sound and light effects

Lego's new sensor-packed Smart Play Brick, part of a special Star Wars collection, brings interactive lights and sound to the ...
The Chosun Ilbo on MSN

LEGO's smart brick brings sound and color to play

A yellow LEGO duck made of LEGO blocks had a black torso with a transparent material attached. When the duck was shaken 2-3 ...
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New Transformers Soundwave LEGO Set Revealed with Sound Effects

LEGO is back with a brand new set for Transformers fans as they officially unveil the 2025 Icons Transformers Soundwave! This premium build brings the classic Decepticon to life like never before and ...