Two weeks from now, on March 16, this year's Formula 1 season opens in Australia. It's to be an exciting one, by the looks of it, and we wouldn't have had it any other way. Why is that? For the simple ...

Lego and Oracle Red Bull Racing are set to launch a hyper-realistic brick-built race car as part of a newly announced multi-year partnership with Formula 1. The new Lego Technic set replicates the ...

Last year, Lego and Formula 1 announced a multi-year partnership that would include several new F1-themed products; for the first time, all 10 teams would be represented across the Lego portfolio.

Forbes contributors publish independent expert analyses and insights. Joseph Wolkin is a reporter who covers Nascar, Formula 1 and IndyCar. Apr 04, 2025, 07:00am EDT Lego Group capitalized on the 2024 ...

Formula 1, the elite motorsport, and Lego, the famous brick-building toy, have one thing in common—both brands have legions of fans around the world and a following unlike any other. Now, the two ...