Lego has a long history in the video games sector between licensed titles that feature digital brick versions of iconic movie characters and physical sets like the new Mario Kart one. But after decades of third-party studios making games with the Lego name on them,

LEGO is looking to make the virtual experience a bigger part of its brand, and that likely includes new games.

Lego is working to build up its in-house game development, the company's boss has revealed. Speaking to The Financial Times, Lego boss Niels Christiansen said the company was increasing its focus on video game experiences created by its own teams, following years of partnerships with outside companies.

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How do you build a brand-new LEGO video game studio? Brick by brick, naturally. Big guns at the global toy brand have announced they’re moving away from third-party video game development. Leaders of the toy brand,