LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

Lego Smart Play will add an array of sensors capable of detecting nearby building blocks, lighting up and playing music. Announced at the Consumer Electronics Show (CES) in Las Vegas, the new offering ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

Adding working lights is a fun way to take a Lego creation to the next level, and the company even includes light-up features on some of its sets, including a glowing Christmas tree. But this clever ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...