You might have thought you’d seen every possible size and shape of brick and accessory, but the brand is about to ruin your ...
LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.
The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive ...
The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...
The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...
Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star ...
Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...
In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...
Lego has announced a new high-tech innovation that will change the way you interact and play with the classic building sets.