The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

LEGO retires old sets at same time that it debuts new ones, which pretty much guarantees that they can sell their inventory at full retail price. Add to this the recent price increases across LEGO's ...

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...

LEGO just dropped a new Botanical set to add to our growing collection. The Peace Lily is available for purchase right now and it’s about time we start thinking about the spring. The new LEGO ...

For parents looking for something to fill Easter baskets that won’t leave their kids filled with chocolate and sugar, LEGO’s spring- and Easter-themed sets are an eggs-tra special treat. These will ...