Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...

LEGO is launching SMART Play in 2026, a new system that makes LEGO builds react with lights, sounds and motion—no screens required. At its core is a sensor-filled SMART Brick that works with SMART ...

Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology ...

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is calling the biggest evolution to Lego bricks since the introduction of the ...

LEGO is bringing video games to life with their LEGO Nintendo Entertainment System. The buildable game console will include a buildable game cartridge, 1980s tube television, and a controller. The set ...

LEGO has announced a new Smart Play system, which the famed toy company is calling its biggest innovation ever. Revealed at CES 2026, the Smart Play system consists of a new version of the iconic 2×4 ...

LEGO has officially announced the LEGO Nintendo Entertainment System (NES), a replica of the 1985 classic console that also includes a buildable 1980's retro TV that features an 8-bit Mario on a ...

Yup, adults still play with LEGO, and this latest kit is precisely why. LEGO announced Tuesday (Jul.14) that it will be continuing its partnership with Nintendo. Following the release of its Super ...

Nintendo and LEGO teamed up earlier this year for an innovative take on Super Mario. They created a real-life version of the game made up of blocks. Now they’re leveling up their partnership and ...