Lacoste, the iconic French brand, has temporarily replaced its signature crocodile logo with a goat emblem in a limited-edition collection honoring Novak Djokovic, the tennis GOAT. This unique ...

The Lacoste crocodile logo was made in honor of founder René Lacoste’s nickname as a tennis player, and the French apparel brand’s codes prohibits it from being messed with. For the U.S. Open, though, ...

The tennis star shares the philosophies and motivations behind his success ahead of Wimbledon, revealing what it takes to become Lacoste's GOAT - the "greatest of all time." ...

As the U.S. Open heats up, tennis’s biggest stars are dressed a little differently. Lacoste is temporarily replacing its trademark crocodile logo with a goat, as brand spokesperson Novak Djokovic ...

Lacoste has reimagined its iconic crocodile logo as a "GOAT" (Greatest of all time) in a new capsule collection celebrating tennis star Novak Djokovic. Titled "From the crocodile to the GOAT", the ...

Lacoste is celebrating its ambassador, Novak Djokovic, by transforming its iconic crocodile logo into a goat (‘greatest of all time’), honoring the tennis legend’s extraordinary career as he competes ...

From the Met Gala to the Net Gala? Well, not quite, but either way, Novak Djokovic is the King of the Court in Lacoste’s newest campaign. Starring in “Play With Icons”, the 24-time major champion was ...

Lacoste is making a significant change to its US Open tennis kits in honor of Novak Djokovic. Djokovic has been a Lacoste brand ambassador for years. In an unprecedented move, Lacoste is removing the ...

Swapping a predatory crocodile logo for a tardy goat. That’s what the celebrated French fashion brand Lacoste has done. And, they have done so in honour of their brand ambassador, Novak Djokovic.

Novak Djokovic's undisputed status as a legend of the sport has been honored uniquely by one of his main sponsors, Lacoste. Ahead of the US Open 2025, where he's set to launch his bid for a record ...

It’s not every day that a brand as iconic as Lacoste dares to tweak its legendary logo, especially one that’s been around for 92 years. Yet, ahead of the US Open, the French fashion-sport powerhouse ...