Research from Google found that website bounce rates increase by as much as 31% from one-second to three-second load times. In my experience, page load times are one of the most consistent technical ...

A slow-loading website can drive visitors away -- this is the essence of the 2-second rule. With attention spans shrinking, your website’s loading times and performance have never been more important.

Consumers expect quick, snappy performance from business websites. If your website is sluggish, visitors may well exit quickly and head for a competitor’s site. Diagnosing and correcting the causes of ...

Visitors won’t stick around if your site is slow. Speed things up with simple fixes like removing unused themes and plugins, installing a CDN or switching web hosts. Dianna Gunn built her first ...

If your website doesn’t load quickly, you’re losing sales. People aren’t willing to wait anymore. Even worse, slow websites often finish well below faster ones in search results. This means customers ...