Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

Customer loyalty feels more elusive than ever before—yet it’s never been so crucial for businesses. Across industries, companies are on a constant search for strategies that promote sustainability and ...

For decades, loyalty has been built around moments of indulgence: flights, hotels, aspirational redemptions, and premium upgrades. But as loyalty programs mature—and as everyday affordability becomes ...

The thing that stands out most from my identity is my loyalty: loyalty to my family, to my neighborhood, and to the people around me. The community that I came from has a lot to do with my loyalty.

Results of a survey commissioned by Engage People, a loyalty network that enables program members to pay with points directly at checkout, found that 90% of consumers are open to switching brands.

There’s no doubt about it, the biggest reason brands are losing customers is cost. “Thanks to the rising cost of living, brand promiscuity is at an all-time high, with more than 83% of consumers ...

What can you do to create a loyal customer, not someone who calls you here and there for an AV upgrade but someone with whom you develop a steady relationship that includes regular phone calls, early ...

We show loyalty to our parents, our partners, and our best pals. And, of course, our furry friends. But if someone asked you to capture that emotion in words, what would you say, exactly? If you’re ...

Branding refers to the process of creating and establishing a distinctive identity for a product, service, company or individual. It involves shaping the perceptions and associations that people have ...